Editorial Policy

Pregnancy content carries real consequences. This page sets out how we decide what to publish, who writes it, and what we do when we get something wrong. It applies to our journal, our week-by-week guidance, our symptom pages and the material inside our programs.

1. Who writes and reviews our content

Our content is produced by qualified professionals - obstetricians and gynaecologists, maternal-fetal medicine specialists, nutritionists, and certified prenatal yoga instructors. Every article carries a named author and their professional credentials at the top of the page, and those credentials are also published in the article’s structured data so search engines and readers see the same attribution. We do not publish medical content anonymously.

2. How we source information

Guidance is grounded in established antenatal practice and, where relevant, adapted to Indian clinical guidance, diets and households. When we describe what is safe, typical or recommended, we work from:

• standard antenatal safety guidelines followed by practising clinicians;
• the clinical experience of the specialists on our own team;
• Indian nutritional practice, for anything involving diet.

We avoid presenting contested or emerging findings as settled, and we do not publish claims that a treatment cures, guarantees or prevents a pregnancy outcome.

3. What we will not publish

• Diagnosis, prescriptions or dosage instructions for an individual reader.
• Claims that our programs replace antenatal care, scans or laboratory tests.
• Guaranteed outcomes for conception, delivery or recovery.
• Sex determination of a fetus, which is prohibited under the PCPNDT Act, 1994.
• Content that discourages a reader from seeking care from her own treating doctor.

4. Dates and updates

Articles display their publication date, and an updated date whenever they are revised. When we revise an article materially - not simply to fix a typo - we update that date so you can see how current the guidance is.

5. Corrections

If you believe something we have published is inaccurate, incomplete or unsafe, write to [email protected] with the page link and what you think is wrong. We review every such report. Where a correction affects the substance of health guidance, we correct the article and note the change rather than editing it silently.

6. Advertising, affiliates and independence

Some pages link to products, diagnostic packages or partner services, and some of those links earn us a commission. Commercial relationships never determine what our clinicians recommend, and no advertiser, partner or seller reviews or approves our editorial content before publication. Sponsored or affiliate placements are identified as such where they appear.

7. Community and user contributions

Posts and answers in our community are the experiences and opinions of the mothers who write them. They are moderated for safety but are not medical guidance, and they are not reviewed by our clinicians before they appear.

8. This policy sits alongside

Our Medical Disclaimer, our Privacy Policy and our Terms of Service.